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Brandalism-Project – 38 internationale Künstler besetzen Werbetafeln mit eigenen Themen….

Das Brandalism-Project hat in 10 Städten Großbritanniens, an 2 Tagen, insgesamt 360 Werbetafeln besetzt. Und mit Kunstwerken von 38 internationalen Künstlern ausgetauscht. Die neu eingesetzten Poster wurden mit Themen, wie anti-kommerzielle Botschaften, Menschenrechte, Klimawandel, Fracking, oder Sparmaßnahmen betitelt. Das Video und die Presseerklärung folgen nach dem Break.

This weekend has seen the biggest ever unauthorised takeover of outdoor advertising, as part of the rapidly growing “Brandalism” campaign against what activists have called the corporate take-over of public space. Around 360 adverts in 10 cities across the UK were replaced overnight with specially commissioned artworks by teams of anti-advertising activists.

‘Six-sheet’ poster displays at bus-stops, free standing cabinets and even a public toilet were taken down in Glasgow, Edinburgh, Leeds, Liverpool, Brighton, Bristol, Birmingham, London, Oxford and Manchester. The adverts – by companies such as H&M, CocaCola, Fanta, McDonalds, Morrisons and Lyca Mobile – were replaced with artworks exploring the impacts of consumerism, including ecological damage, financial collapse, and gender stereotypes. With the United Nations currently investigating the impact of advertising on human rights [1], Brandalism seeks to highlight the lack of control that communities have over their public space.

38 international artists participated in the latest round of Brandalism takeovers including Peter Kennard, Paul Insect, Bill Posters, Goldpeg and Radiohead’s artist of choice Stanley Donwood (UK), Princess Hejab
(France), Ron English (USA), Peter Fuss (Poland) and Anthony Lister (Australia).

Brandalism first launched in July 2012, when around 40 billboards in five cities were replaced with anti-advertising artworks. Since then the Brandalism project has grown in ambition and scale.

The Brandalism website will show people how they can replicate this type of action in their localities.

Bill Posters, one of the artists involved in Brandalism, said:

“This is a revolt against visual pollution. Advertising is key driver of a system which destroys our future to fulfil the demands of the present, a ceaseless expansion of production and consumption. Communities are taking back control over their public spaces – expect many more actions like this
in the near future.”

For photos see: http://www.brandalism.org.uk/gallery

Quelle just

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